Homegrown Heroes
Exclusively for local beauty brands
Criteria for selection:
- The brand has to be founded – and run exclusively from India
- Breakthroughs in terms of the product line, branding and marketing efforts, ingredient assortments, the potency of formulations, consumer-loved products, championed sustainability efforts, provided employment opportunities or financially uplifted a region by job creation in India.
- The brand should be at least two years old
- The brand’s presence must be nationwide and not just regional
- The brand may fit in any of the following beauty categories – makeup, skin, hair, fragrance, bath & body
- The brand can be at any price point
Iconic new launch of the year
A product launch demonstrating out-of-the-box thinking to create solutions bridging
the unique gaps in the market
Criteria for selection:
- The brand can be Indian or International
- Breakthroughs can be made in terms of tech innovation, product innovation, most disruptive launch, unique applicator mechanism and other such unique metrics; the brand as a whole or a product line that was innovative can both be eligible for this category
- The brand should be at least two years old
- The brand may fit in any of the following beauty categories – makeup, skin, hair, fragrance, bath & body
- The brand can be at any price point
New & Now
Recognising the latest & hottest products in the market, dominating carts & hearts
of beauty lovers, gaining virality across platforms
Criteria for selection:
- The brand can be Indian or International
- The product should have had a viral wave that garnered over 10MN organic or earned reach with over 10,000 mentions
- The product should have been cited in 3-4 editorial articles
- The product should have been launched less than 3 years ago
- The product may fit in any of the following beauty categories – makeup, skin, hair, fragrance, bath & body
- The product can be at any price point
Beauty with Purpose
Brands that prioritize not only the well-being of their consumers but also the
well-being of the planet and society
Criteria for selection:
- The brand can be Indian or International
- Breakthrough has to be made in the brand’s sustainability and sustenance efforts; green initiatives, vegan & cruelty-free, clean oceans efforts, recycling champions, environment-friendly packaging, reusable or refillable options made available instead of new purchases
- The brand should be at least two years old
- The brand may fit in any of the following beauty categories – makeup, skin, hair, fragrance, bath & body
- The brand can be at any price point
Cult Classic
Celebrating products & brands that never go out of style
Criteria for selection:
- The brand can be Indian or International
- Can be won by a brand as a whole or a specific product line
- The brand or product has to have stood the test of time. A lot of competitors have come and gone, and a lot of copies have made attempts, however, the brand or product stands uncontested having its followers choosing it over and over again giving it the formidable cult status
- The brand or product should be a minimum of 5 years old
- The brand or product may fit in any of the following beauty categories – makeup, skin, hair, fragrance, bath & body
- The brand can be at any price point
Marketing Maestro
Spotlighting those brands that raise the bar with their innovative &
clutter-breaking marketing campaigns
Criteria for selection:
- The brand can be Indian or International
- This award can be won by a product, product range or brand launch (relaunch and re-positioning are also eligible)
- The campaign and its communication should be new and unrelated to previous marketing campaigns
- A case study breaking down the target audience, approach, reach and outcomes will be required
- The brand may fit in any of the following beauty categories – makeup, skin, hair, fragrance, bath & body
- Campaign should have been held a maximum of 2 years ago
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