Nykaa, India's biggest premiere beauty destination, presents the Best In Beauty Awards, putting the spotlight on emerging and established beauty brands that have been at the forefront of innovation, spanning makeup, skincare, hair care, fragrances and body care. Nykaa's Best In Beauty Awards will be an amalgamation of customer favourites and expert recommendations, giving us the ultimate curation of what's unique, exciting and new from the world of beauty.
Best in Beauty Awards will recognise and represent consumers' choice and give us an opportunity to honor the most loved, innovative and contemporary Indian and international brands. With a panel of esteemed jury members bringing diverse perspectives, we are set to establish a new benchmark of excellence in the beauty industry.
ANCHIT NAYAR
Executive Director and CEO, Nykaa Beauty
VOTING IS NOW CLOSED!
Meet the Expert Jury
Janhvi KapoorActor & Nykaa Brand Ambassador
Namrata SoniCelebrity Makeup Artist
Dr. Rashmi ShettyDermatologist
Yianni TsapatoriAward-winning Hairstylist
Naina BhanActor & Content Creator
Nandini BhallaSenior Journalist
Malvika SitlaniBeauty Influencer & Entrepreneur
Vaishnav PraveenCelebrity Photographer
Anchit NayarExecutive Director and CEO, Nykaa Beauty
Meet the Blogger Jury
Sonam Babani
Tarini Manchanda
Chetali Chadha
Apoorva Bomb
Ishani Mitra
Mehak Oberoi
Shivshakti Sachdev
Tarini Shah
OUR AWARDS
JURY SELECT AWARDS
ABOUT NYKAA
Nykaa was founded in 2012 by Indian entrepreneur Falguni Nayar, with a vision of bringing inspiration and joy to people, everywhere, every single day. Derived from the Sanskrit word ‘Nayaka’, meaning one in the spotlight, Nykaa has emerged as one of India’s leading lifestyle-focused consumer technologies platforms. Since its launch, Nykaa expanded its product categories by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore. Delivering a comprehensive Omnichannel e-commerce experience, Nykaa offers over 4,500 brands its website and mobile applications. The Nykaa Guarantee ensures that products available at Nykaa are 100% authentic and sourced directly from the brand or authorized retailers. Through engaging and educational content, digital marketing, social media influence, robust CRM strategies, and the Nykaa Network community platform, Nykaa has built a loyal community of millions of beauty and fashion enthusiasts. Over the years, Nykaa has received many accolades for disrupting the beauty market. At the 17th India Business Leader Award in 2022, Nykaa was awarded the Disruptor of the Year, and Kantar’s Brandz List features Nykaa as one of most valuable brands in India.
Homegrown Heroes
Exclusively for local beauty brands
Criteria for selection:
The brand has to be founded – and run exclusively from India
Breakthroughs in terms of the product line, branding and marketing efforts, ingredient assortments, the potency of formulations, consumer-loved products, championed sustainability efforts, provided employment opportunities or financially uplifted a region by job creation in India.
The brand should be at least two years old
The brand’s presence must be nationwide and not just regional
The brand may fit in any of the following beauty categories – makeup, skin, hair, fragrance, bath & body
The brand can be at any price point
Iconic new launch of the year
A product launch demonstrating out-of-the-box thinking to create solutions bridging the unique gaps in the market
Criteria for selection:
The brand can be Indian or International
Breakthroughs can be made in terms of tech innovation, product innovation, most disruptive launch, unique applicator mechanism and other such unique metrics; the brand as a whole or a product line that was innovative can both be eligible for this category
The brand should be at least two years old
The brand may fit in any of the following beauty categories – makeup, skin, hair, fragrance, bath & body
The brand can be at any price point
New & Now
Recognising the latest & hottest products in the market, dominating carts & hearts of beauty lovers, gaining virality across platforms
Criteria for selection:
The brand can be Indian or International
The product should have had a viral wave that garnered over 10MN organic or earned reach with over 10,000 mentions
The product should have been cited in 3-4 editorial articles
The product should have been launched less than 3 years ago
The product may fit in any of the following beauty categories – makeup, skin, hair, fragrance, bath & body
The product can be at any price point
Beauty with Purpose
Brands that prioritize not only the well-being of their consumers but also the well-being of the planet and society
Criteria for selection:
The brand can be Indian or International
Breakthrough has to be made in the brand’s sustainability and sustenance efforts; green initiatives, vegan & cruelty-free, clean oceans efforts, recycling champions, environment-friendly packaging, reusable or refillable options made available instead of new purchases
The brand should be at least two years old
The brand may fit in any of the following beauty categories – makeup, skin, hair, fragrance, bath & body
The brand can be at any price point
Cult Classic
Celebrating products & brands that never go out of style
Criteria for selection:
The brand can be Indian or International
Can be won by a brand as a whole or a specific product line
The brand or product has to have stood the test of time. A lot of competitors have come and gone, and a lot of copies have made attempts, however, the brand or product stands uncontested having its followers choosing it over and over again giving it the formidable cult status
The brand or product should be a minimum of 5 years old
The brand or product may fit in any of the following beauty categories – makeup, skin, hair, fragrance, bath & body
The brand can be at any price point
Marketing Maestro
Spotlighting those brands that raise the bar with their innovative & clutter-breaking marketing campaigns
Criteria for selection:
The brand can be Indian or International
This award can be won by a product, product range or brand launch (relaunch and re-positioning are also eligible)
The campaign and its communication should be new and unrelated to previous marketing campaigns
A case study breaking down the target audience, approach, reach and outcomes will be required
The brand may fit in any of the following beauty categories – makeup, skin, hair, fragrance, bath & body
Campaign should have been held a maximum of 2 years ago