Post the birth of dot.com firms, platforms continue to build their rich customer base. That said, as a digital retailer, we consciously continue to pay attention to customer preferences which brings us closer to the most significant element of them all —the user (AKA you). Luckily, thanks to data, we committed our time to some groundwork and created a comprehensive list for you of the most popular and robust elixirs sold via Nykaa.com. Ahead, revolutionary products that the nation purchased the most this year. Disclaimer: They’re #SoCultItHurts.
1. Clinique Moisture Surge 72-Hour Auto-Replenishing Hydrator Mini
As a self-proclaimed beauty enthusiast with aggressively dry skin, I can’t remember the number of times I thanked the Clinique Moisture Surge 72-Hour Auto-Replenishing Hydrator Mini for transforming the way my skin felt every time i used it (yes, I spoke to a tub). This advanced gel-based formula is souped with auto-replenishing technology that helps the skin create an internal water bank to continuously hydrate itself throughout the day.
2. Moroccanoil Treatment Oil
Hundreds of Indians stocked up on hair care this year, and the chart-topper by far is the iconic brown glass, blue labeled bottle — the revolutionary Moroccanoil Treatment Oil. This Nykaa Femina Beauty Awards winner uses argan and flaxseed to strengthen and add shine to the dullest hair. Also famously known for its acquired tropical, nutty scent, this oil delivers that fresh-from-the-salon feeling that's hard to come by these days.
3. Estee Lauder Advanced Night Repair Synchronized Recovery Complex II
A longtime favorite of super models and silver screen stars, the Estee Lauder Advanced Night Repair Synchronized Recovery Complex II needs no introduction. Consistently reigning high on the leaderboard, this luxury night care treatment addresses every stubborn eye issue you could possibly think of— like wrinkles, puffiness and dark circles. Formulated with hyaluronic acid and antioxidants, this peach serum delays the signs of aging. For dry skin, it works well under your daily moisturizer. Coming to oily skin, we recommend using it as is. If you haven’t tried this wonder bottle, now’s the time.
4. LANEIGE Lip Sleeping Mask Berry
Recently crowned as the ultimate secret sauce for plush lips, the LANEIGE Lip Sleeping Mask Berry is basically a very rich lip balm in a jar. If you pride yourself in having pillow-soft lips (like the rest of us), this tub will deliver just that. Thanks to its proprietary technology widely known as ‘moisture wrap’ which helps lock in moisture, this sublime mask has managed to dethrone all the other players in the field.
5. Huda Beauty Rose Gold Palette - Remastered
It was love at first sight for this eyeshadow palette for most of us. Specially curated by beauty mogul Huda Kattan, the Huda Beauty Rose Gold Palette - Remastered rides on like butter and is greatly pigmented that marries every skin tone. It features 18 warm-toned powder shades that include both matte and foil-like metallics. Pink Diamond, which is categorized as a foil formula, is widely coined as a customer-favorite. Have a date? Smear this. Don’t have a date? Hell, still smear this on.
