The beauty industry finally gets its ‘aha moment’. Enter the renaissance age of inclusivity, this 2018. It’s the hot, new standard. For brands to stay true to your ethnicity and color and offer a diverse range of skin-correcting shades. Big #shoutout to Rihanna for paving the way though. Who all of a sudden threw a curveball by dropping not one but h-u-n-d-r-e-d makeup products. 40 of which, were just foundation shades, featuring the full spectrum of tones from the lightest to the darkest. They sold out and debunked the market myth that unconventional shades don’t sell. Hurray to that. ’Cause it made other brands join that narrative.
Retire from custom-blending your formula with these eight brands that’ve contributed to turn a trend into a revolution with makeup for all skin tones:
- Huda Beauty #FauxFilter Foundation
- The Boast: 28 shades
- The Blend: As if her products need an introduction? These are famous for their ultra-fine pigments that blur imperfections in just one pump. Get stocking, for an airbrushed finish.
- NYX Professional Makeup Total Control Drop Foundation
- The Boast: 21 shades
- The Blend: Aside from putting a fingerprint on your shade, this velvety, matte formula offers sheer-to-full coverage by merely adjusting the number of drops. In fact, mix it with your moisturizer or face oil and DIY your own BB Cream.
- PAC HD Liquid Foundation
- The Boast: 20 shades
- The Blend: For a nationality that’s as diverse as ours, this range covers us all. Furthermore, their high-definition technology gets you selfie-ready sans the cakey effect, quick oxidization or tall promises.
- Kiko Milano Skin Tone Foundation
- The Boast: 18 shades
- The Blend: For that au natural radiance, turn to this multitasker that’s as good as second skin along with skincare benefits. Its Hyaluronic Acid hydrates for eight-straight hours and protects you from harmful sunrays.
- Makeup Revolution Fast Base Stick Foundation
- The Boast: 17 shades
- The Blend: This all-inclusive range of colors also takes your undertone into consideration. They’re super handy and thrifty with a dewy finish. So twist, swipe, blend and go.
- L.A Girl Pro Coverage Illuminating Liquid Foundation
- The Boast: 16 shades
- The Blend: Want a high-definition liquid foundation that puts the spotlight on you with its illuminating properties? We got you sorted. This one stays put all day long, is lightweight and let’s face it: anything L.A Girl is a keeper.
- MUD Cream Foundation Compact
- The Boast: 16 shades
- The Blend: Weather a storm with this versatile cream compact. Be it a full-face in the a.m. or quick touchups, this formula is fast, easy and buildable. It also happens to be every expert’s go-to for the past decade that doesn’t give up on you.
- Maybelline New York Fit Me Matte + Poreless Foundation
- The Boast: 15 shades
- The Blend: For a brand whose reputation precedes itself, their current sensation delivers as promised. Not only does it cleverly phase out imperfections but also matches your tone, skin type, minimizes pores with a seamless, natural finish. Definitely #MadeToFit.
